Writing website content is a challenge.

It has to be short and make an impact with copy that explains, sells and has visuals and links that are natural and compel you to click-through. The content needs to be thought-out in terms of a strategic use of keywords for SEO/SEM.

This is a challenge that we relish, and in working side-by-side with you, we know that our fresh, outside-your-organization-perspective will give you a new messaging strategy that pops, pulls and pinpoints what you do well and how well you do it.

“Lori has provided great value to the Furniture Bank by helping us craft our messaging to our diverse stakeholder groups. She works seamlessly with other professionals, and is very effective at listening to and hearing the essence of the messages that we want to convey. She has helped us with our annual report, our web site and other key collateral pieces.”

~ Jim Stein, President, Furniture Bank of Central Ohio

Web

Client Work: Web

Client: Furniture Bank of Central Ohio

WI Challenge: Collaborate with a tech web team to create a new website and blog to increase the use of the website by the target audiences: donors and furniture recipients.

Solution: We were intimately involved with the Furniture Bank creating ads, maintaining Facebook and Twitter so we knew their value proposition well. It was a natural transition to movie into writing the copy and collaborating with the web design team. We interviewed internal team members to gather the content and to ensure that the policies and information were 100% accurate. We also identified photos for the website and wrote and blog posts that highlighted the wonderful volunteer activity at FBCO.

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