Client Work: Print
WI Challenge: Vanner had no internal marketing support for their sales team. They wanted to continue to focus on traditional marketing and print initiatives for tradeshows. They came to Written Impact for print marketing and PR assistance in five different markets and to support the marketing efforts of their savvy sales tesam.
Solution: We learned about their products and technology and zeroed in on their powerful value proposition in each market. With market leadership as high as 85% in some markets, their story was solid and well received. We have rebranded the print and online collateral as they moved into hybrid and military markets. We created a beautiful full-color catalog for their more than 50 products — plus datasheets, postcards and posters to assist them at tradeshows. We also developed the messaging and graphics for two tradeshow booths and several animated product videos. We moved into digital marketing with a new WordPress website, e-blasts, blogging and social media. Vanner was honored as the TechColumbus Green Innovation Award recipient in 2011.