When your organization has a newsworthy event, product or story to tell, we help spread the word using traditional and social media tactics to reach bloggers, journalists and media outlets.

It starts with the press release, video or targeted story; then we brainstorm just the right messaging to catch their attention. Then we work hard to make sure the media outlets publish your story -- online and in print.

We search Twitter, blogs and use public relations tools and tactics. Our writing strategy includes humor, tech features, name recognition, videos with punch, tweaked tweets and much more. There is always a unique angle to tell your story and we intend to find it and deliver.

“Public Relations is what Written Impact is all about. They helped us gain national and local coverage for our Swipe Credit Card App. They are full of ideas and clever marketing strategies and we will work with Written Impact again.”

~ Sarah Schiffer, Director of Sales and Marketing at Merchant Focus (Appninjas)

PR

Client Work: PR

Client: Appninjas

WI Challenge: Appninjas’ Swipe is one of the most used Apps for credit card processing for the iPhone. They asked us to assist them with the challenge of competing with some very large and well-funded competitors.

Solution: We worked to  generate buzz that showed the unique value of Swipe over the other Apps. We met with one of the engineers to learn more about how their App worked and to understand their target market. We researched competitors and came up with a strategy to distribute press releases through traditional channels and also directly connect with reporters and bloggers who have written about this market using social media. We created press releases for Appninjas which focused on their free hardware giveaway (which securely cradles a user’s iPhone.) We continue to find innovative ways to get the word out about their innovative App.

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