Client Work: Branding
Client: Katie McCartney – Real Estate, Real Simple
WI Challenge: Katie came to us with a solid social media presence and an incredible amount of enthusiasm for her work and success with her clients. Her challenge to us was to sub-brand her own real estate business under the RE/MAX brand and establish a consistent an fresh look.
Solution: We interviewed Katie about how she does business and identified her goals for branding and marketing her already successful business. We also researched how we could help her rebrand according to RE/MAX guidelines. We carried her re-brand into every aspect of her online and offline presence for absolute consistency and clarity in messaging. This included a new name, Real Estate, Real Simple, colors, logo, business card, notecards, photos, videos, website design and content, blog coaching, e-blasts and social media ideas. Katie seamlessly maintains her online presence and connects with potential clients and collaborators effectively.


