~Post by Melissa Braunlin, Student, OSU Fisher College of Business & WI Intern. For a college student, life is pretty predictable from September to June. There’s a fixed weekly routine of classes, work, extra-curricular involvement, and a little social time. Life each week follows a pretty predictable pattern which only varies in the fact that [...]
Category Archives: Marketing
Jun
21
An Intern’s Perspective
Also posted in Creative Design, Internship, Life, Ohio State University, Writing, Written Impact Tagged design, internship, marketing, written impact Leave a comment
Jun
12
10 Reasons to Hire Interns
At Written Impact, we have a steady stream of interns coming and going; in fact, right now we have two for the summer. I can’t imagine running my business without interns — first and foremost they are a lot of fun to have around. Secondly, they are smart and motivated to contribute to our client [...]
Also posted in Entrepreneur, Inspiration, Internship, Written Impact Tagged Business, internship, marketing, written impact Leave a comment
Jun
4
Marketing the Business or Doing the Work?
As a small business owner, this is a question I face each day — sometimes several times a day. A business needs to be constantly marketing in ways big and small to keep growing, but the billable work needs to get done as well — or the business won’t be around for long. It can [...]
Also posted in Business, Business Passion, Collaboration, Entrepreneur, Networking, Writing Tagged Business, Collaboration, creativity, event planning, marketing 2 Comments
May
29
Have Courage: Write and Be Authentic
It happens repeatedly. Someone tells me that he can’t write, hates to write or doesn’t have time to write. Occasionally, the same person says all three. And then I wonder how he functions in the world today with all that a typical business person is expected to write on a daily basis — no [...]
Also posted in Business, Communication, Creativity, Writing, Written Impact Tagged Business, writing, written impact Leave a comment
May
14
Social Media: Set Goals, Strategy & Plan Content
Quite often when people ask us whether they should jump into social media to market their business, I am cautious about encouraging them until I know more. There is a lot of thought, planning, communication, writing, monitoring and responding that goes into managing LinkedIn, Facebook, Twitter and Blogs. It is a serious responsibility because you [...]
Also posted in Blogging, Business, Planning, Social Media, Writing, Written Impact Tagged blogging, Business, Collaboration, creativity, Entrepreneur, marketing, social media, written impact, WrittenImpact 2 Comments
Apr
4
Finding that Perfect Client
When you are marketing your business, the key to moving forward successfully is clarity … clarity in knowing: Who you serve best What you do best How you will find that perfect client, and Are you are willing to change direction to meet a market need Honestly evaluate your company in light of these four [...]
Also posted in Communication, Entrepreneur, Networking Tagged Business, Collaboration, Entrepreneur, marketing, social networking, written impact, WrittenImpact Leave a comment
Mar
21
Measuring the Success of an Event
Post by Julie Naporano, Events Manager, Written Impact I was sitting in a Board meeting a few weeks ago after planning an event for a non-profit. We discussed expenses, income, guests who attended, comments from Board members, and finally the final net $$ earned for the event. Then the question came up, “How do we [...]
Also posted in Event Planning, Events, Networking, Nonprofit, Written Impact Tagged event budgets, event goals, events, fundraising, hosting events, measuring success, ROI, ROO, strategic planning, WrittenImpact 4 Comments
Mar
14
New Ideas from Poke the Box by Seth Godin
Just finished Seth Godin‘s new book Poke the Box and I would highly recommend it as you will be inspired to create something new, right now. A friend recommended the workbook to go with it — this is part of the Domino Project–a new way to think about publishing. Check it out. A few takeaways [...]
Also posted in Business, Business Passion, Collaboration, Communication, Creativity, Determination, Entrepreneur, Event Planning, Inspiration, Seth Godin, Written Impact Tagged Business, creativity, Entrepreneur, event planning, marketing, WrittenImpact 89 Comments
Mar
1
Welcome to Written Impact Julie!
It’s a new month and we have a new team member at Written Impact! Welcome to Julie Naporano, Events Manager, and we look forward to the exciting new roads we will travel together. Julie has been planning events for non-profits, businesses and individuals for nine years. When she approached us about joining our team, it [...]
Also posted in Business, Business Passion, Collaboration, Communication, Event Planning, Events Tagged Business, Collaboration, Columbus, creativity, event planning, events, Julie Naporano, written impact, WrittenImpact 5 Comments
Feb
18
I love writing!
We don’t hear “I love writing!” often from entrepreneurs and business professionals, but it is what we want to hear as marketing communicators. Written Impact was privileged to host a workshop at the Dublin Entrepreneurial Center last week and we hope we inspired some enthusiasm for writing. It was so interesting to hear all the [...]
Also posted in Blogging, Business, Collaboration, Communication, Dublin Entrepreneurial Center, Entrepreneur, Networking Tagged blogging, Business, Entrepreneur, marketing, writing, written impact 2 Comments
