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Category Archives: Marketing

Jan
23

The Power of the Meetup

A friend and I started a new Meetup group, MovNat & Paleo Columbus. We did this because we enjoy practicing natural movement along with traditional lifting in the gym. We also eat Paleo — which, in a nutshell, is eating meat, fish, vegetables, fruit, nuts and seeds with no gluten and no processed foods. So [...]

Also posted in Event Planning, Events, Exercise, Fitness, Paleo, Planning, Written Impact | Tagged , , , , , | Leave a comment
Jan
18

Why a Discovery Session is Critical for Marketing Success

Last week I experienced one of the most productive meetings I can remember. I am not being overly dramatic; it was an experience of being completely on the same page with a client in regard to their goals and designing a plan to meet those goals. I know that I can serve them well and [...]

Also posted in Branding, Business Passion, Communication, Creativity, Entrepreneur, Planning, Written Impact | Tagged , , , , , , , | Leave a comment
Nov
30

What Lady Ivy Taught Me About Customer Service

Over Thanksgiving break, I was thinking a lot about carrying around a spirit of gratefulness well beyond the turkey carving and holiday gift-giving. One of the things I am truly grateful for in life is great customer service. It makes that moment, that day, and in many ways my whole life a lot more enjoyable [...]

Also posted in Customer Service, Written Impact | Tagged | Leave a comment
Oct
1

Announcing BlogCoaches.com

I am very happy to announce BlogCoaches.com. This new venture is a result of my strong belief that you can create and maintain a business blog that inspires others, builds your brand, increases SEO, connects you more intimately with new and potential clients and helps you learn about yourself and what makes you tick. My [...]

Also posted in BlogCoaches, Blogging, Branding, Business Passion, Collaboration, Communication, Creativity, Entrepreneur, Seth Godin, Writing, Written Impact | Tagged , , , , | Leave a comment
Sep
21

Unselling = Relationship Building

A recent post in Ideas to Deals focused on selling strategies and the power of relationship building versus hard selling. Michael Bowers, Columbus SBDC Director, summarized a panel discussion which included three different perspectives on ‘selling’. What was key for me, was Bowers’ point about how much he disliked being sold by someone in the [...]

Also posted in Business, Communication, Written Impact | Leave a comment
Aug
7

Is Your Brand too Quiet? Be Brazen! Turn Up the Volume.

Just had a conversation with an entrepreneur about getting out there more to build his business. He explained that he used Facebook and Twitter to advise people (showing thought leadership) and to promote his business — and he is faithful to weekly blogging. These are all good things, but there needs to be more. The [...]

Also posted in Branding, Business, Business Passion, Communication, Creativity, Determination, Entrepreneur, Inspiration, Social Media, Writing, Written Impact | Tagged , , , , , , , , , , | 1 Comment
Aug
1

My WI Internship: Working for Experience

Post by Melissa Braunlin, OSU senior and WI intern. As a college student about to graduate and start the search for a “real job”, it seems that all I hear is that companies want new employees to have experience. The problem as a student is, “how do I get that experience?” It’s the catch-22 of [...]

Also posted in Business, Creative Design, Internship, Ohio State University | Tagged , , , , , | 1 Comment
Jul
11

How Do You Beat Blog Fatigue?

I asked a friend how his blog post was coming along this week. “Good.” He replied. “I have my picture.” Huh? He went on to explain how he found a photo for his blog before he even had a blog post idea. The person in the photo represented something he had experienced in his youth [...]

Also posted in Blogging, Business, Business Passion, Communication, Creativity, Inspiration, Life | Tagged , , , | 4 Comments
Jul
6

Need a Little Push into Marketing?

Lately when I step out onto our back screened porch, whether morning or evening, I hear the somewhat alarming sound of a screeching hawk. We live in the country, so it is not an unusual sound, but what is unusual is the constancy and urgency of it. Then we discovered that it is actually a [...]

Also posted in Communication, Creativity, Determination, Entrepreneur, Social Media, Written Impact | Tagged , , , , , , | 1 Comment
Jun
27

Comparing Winning Presentation Styles

Post by WI Intern Melissa Braunlin. Guy Kawasaki. Seth Godin. Masayoshi Takahashi. Larry Lessig. Many people recognize at least one of these names. And many people stress out when they have to give a presentation because developing interesting content can be a challenge. Most of us lean toward bullet-heavy Powerpoints that bore our audience to [...]

Also posted in Business, Creative Design, Creativity, Guy Kawasaki, Larry Lessig, Masayoshi Takahashi, Presentations, Seth Godin, Webinar, Written Impact | Tagged , , , , | Leave a comment