Last week I experienced one of the most productive meetings I can remember. I am not being overly dramatic; it was an experience of being completely on the same page with a client in regard to their goals and designing a plan to meet those goals. I know that I can serve them well and [...]
Category Archives: Creativity
Why a Discovery Session is Critical for Marketing Success
Drawing Lines in the Sand
I am not one who makes New Year’s resolutions. I am one who draws lines in the sand as needed throughout the year. This means that at certain points in my personal and work life, I determine that a change needs to be made and I work hard to make it happen. So here’s what’s [...]
From a Tweet to a Blog Post … and China?
This is a guest post from Written Impact Visual Brand Manager, Matthew Pasternack, founder of Nack Creative. I challenged him to take an interesting tweet and expand it out into a blog post. It is a great story! I recently posted an “Image of the Day”, on Twitter, of a screenshot I took of a [...]
Announcing BlogCoaches.com
I am very happy to announce BlogCoaches.com. This new venture is a result of my strong belief that you can create and maintain a business blog that inspires others, builds your brand, increases SEO, connects you more intimately with new and potential clients and helps you learn about yourself and what makes you tick. My [...]
Lessons Learned from an Event Planner
Post by Julie Naporano, WI Events Manager. In my more than 9 years as a contracted event planner, I have learned five important points about the business: People underestimate the time it takes to do everything. People think they know what they want until they have to explain it. Being nice matters. Things look different [...]
Is Your Brand too Quiet? Be Brazen! Turn Up the Volume.
Just had a conversation with an entrepreneur about getting out there more to build his business. He explained that he used Facebook and Twitter to advise people (showing thought leadership) and to promote his business — and he is faithful to weekly blogging. These are all good things, but there needs to be more. The [...]
How Do You Beat Blog Fatigue?
I asked a friend how his blog post was coming along this week. “Good.” He replied. “I have my picture.” Huh? He went on to explain how he found a photo for his blog before he even had a blog post idea. The person in the photo represented something he had experienced in his youth [...]
Need a Little Push into Marketing?
Lately when I step out onto our back screened porch, whether morning or evening, I hear the somewhat alarming sound of a screeching hawk. We live in the country, so it is not an unusual sound, but what is unusual is the constancy and urgency of it. Then we discovered that it is actually a [...]
Comparing Winning Presentation Styles
Post by WI Intern Melissa Braunlin. Guy Kawasaki. Seth Godin. Masayoshi Takahashi. Larry Lessig. Many people recognize at least one of these names. And many people stress out when they have to give a presentation because developing interesting content can be a challenge. Most of us lean toward bullet-heavy Powerpoints that bore our audience to [...]
Have Courage: Write and Be Authentic
It happens repeatedly. Someone tells me that he can’t write, hates to write or doesn’t have time to write. Occasionally, the same person says all three. And then I wonder how he functions in the world today with all that a typical business person is expected to write on a daily basis — no [...]