Last week I experienced one of the most productive meetings I can remember. I am not being overly dramatic; it was an experience of being completely on the same page with a client in regard to their goals and designing a plan to meet those goals. I know that I can serve them well and [...]
Category Archives: Communication
Jan
18
Why a Discovery Session is Critical for Marketing Success
Also posted in Branding, Business Passion, Creativity, Entrepreneur, Marketing, Planning, Written Impact Tagged Business, Collaboration, creativity, Entrepreneur, event planning, marketing, small business, social media Leave a comment
Dec
30
Do This One Thing Now
Tell those truly special people in your life that they really matter to you and thank them for being there for you. Do it now. True, these are people who would be there for you anyway — whether you tell them this or not, but don’t let that stop you. I know, I know … [...]
Also posted in Inspiration, Written Impact, WrittenImpact Connections Tagged Giving Back, honesty, personal development 1 Comment
Oct
1
Announcing BlogCoaches.com
I am very happy to announce BlogCoaches.com. This new venture is a result of my strong belief that you can create and maintain a business blog that inspires others, builds your brand, increases SEO, connects you more intimately with new and potential clients and helps you learn about yourself and what makes you tick. My [...]
Also posted in BlogCoaches, Blogging, Branding, Business Passion, Collaboration, Creativity, Entrepreneur, Marketing, Seth Godin, Writing, Written Impact Tagged blog coaching, blogging, creativity, Entrepreneur, marketing Leave a comment
Sep
21
Unselling = Relationship Building
A recent post in Ideas to Deals focused on selling strategies and the power of relationship building versus hard selling. Michael Bowers, Columbus SBDC Director, summarized a panel discussion which included three different perspectives on ‘selling’. What was key for me, was Bowers’ point about how much he disliked being sold by someone in the [...]
Also posted in Business, Marketing, Written Impact Leave a comment
Sep
11
St. Gabriel Catholic Radio Acquires WOSU 820AM
We are very excited to announce that Written Impact client, listener-supported St. Gabriel Radio, Inc. announced it has signed a purchase agreement for WOSU-820AM from The Ohio State University. The signing of this agreement is the first step in the transition to the future, permanent radio home at 820AM with a wider reach around Ohio. St. [...]
Also posted in Branding, Catholic, Client Spotlight, Columbus Diocese, Nonprofit, Ohio State University, Radio, Written Impact Tagged Catholic, non-profit, radio station, The Ohio State University Leave a comment
Aug
7
Is Your Brand too Quiet? Be Brazen! Turn Up the Volume.
Just had a conversation with an entrepreneur about getting out there more to build his business. He explained that he used Facebook and Twitter to advise people (showing thought leadership) and to promote his business — and he is faithful to weekly blogging. These are all good things, but there needs to be more. The [...]
Also posted in Branding, Business, Business Passion, Creativity, Determination, Entrepreneur, Inspiration, Marketing, Social Media, Writing, Written Impact Tagged branding, Business, creativity, Entrepreneur, event planning, marketing, personal development, social media, social networking, Solopreneur, written impact 1 Comment
Jul
11
How Do You Beat Blog Fatigue?
I asked a friend how his blog post was coming along this week. “Good.” He replied. “I have my picture.” Huh? He went on to explain how he found a photo for his blog before he even had a blog post idea. The person in the photo represented something he had experienced in his youth [...]
Also posted in Blogging, Business, Business Passion, Creativity, Inspiration, Life, Marketing Tagged blogging, Business, creativity, written impact 4 Comments
Jul
6
Need a Little Push into Marketing?
Lately when I step out onto our back screened porch, whether morning or evening, I hear the somewhat alarming sound of a screeching hawk. We live in the country, so it is not an unusual sound, but what is unusual is the constancy and urgency of it. Then we discovered that it is actually a [...]
Also posted in Creativity, Determination, Entrepreneur, Marketing, Social Media, Written Impact Tagged Business, creativity, Entrepreneur, marketing, measuring success, writing, WrittenImpact 1 Comment
May
29
Have Courage: Write and Be Authentic
It happens repeatedly. Someone tells me that he can’t write, hates to write or doesn’t have time to write. Occasionally, the same person says all three. And then I wonder how he functions in the world today with all that a typical business person is expected to write on a daily basis — no [...]
Also posted in Business, Creativity, Marketing, Writing, Written Impact Tagged Business, writing, written impact Leave a comment
May
8
“What do I blog about …?!”
My first reaction is, well, you can blog about anything, so let’s get started! But then I remember that at Written Impact, we write for living and not everybody does. I realize that what this person is really saying to me is this (and we are talking business blogging here) “I don’t know what to [...]
Also posted in Blogging, Business, Creativity, Networking, Seth Godin, Social Media, Writing, Written Impact Tagged blogging, blogs, Business, creativity, written impact Leave a comment
