Last week I experienced one of the most productive meetings I can remember. I am not being overly dramatic; it was an experience of being completely on the same page with a client in regard to their goals and designing a plan to meet those goals. I know that I can serve them well and [...]
Category Archives: Branding
Why a Discovery Session is Critical for Marketing Success
What Have You Done to Build Your Brand Today?
Sometimes small business owners look at Marketing as a task done separately from the rest of their business. Oh contraire! Marketing, or the building of your brand, occurs every day on many levels — with every action, word, meeting, email, phone call and event. Review today’s brand building .. how did it go? Did you [...]
Announcing BlogCoaches.com
I am very happy to announce BlogCoaches.com. This new venture is a result of my strong belief that you can create and maintain a business blog that inspires others, builds your brand, increases SEO, connects you more intimately with new and potential clients and helps you learn about yourself and what makes you tick. My [...]
St. Gabriel Catholic Radio Acquires WOSU 820AM
We are very excited to announce that Written Impact client, listener-supported St. Gabriel Radio, Inc. announced it has signed a purchase agreement for WOSU-820AM from The Ohio State University. The signing of this agreement is the first step in the transition to the future, permanent radio home at 820AM with a wider reach around Ohio. St. [...]
8 Reasons Bloggers Should Read Other Blogs Regularly
Expose yourself to different blogging styles. This may help you find or refine your voice to better connect with your audience and develop more power to market your products and services. Identify a content hole that you can fill. Know what the conversation is out there and then bring your own unique perspective to it. [...]
Is Your Brand too Quiet? Be Brazen! Turn Up the Volume.
Just had a conversation with an entrepreneur about getting out there more to build his business. He explained that he used Facebook and Twitter to advise people (showing thought leadership) and to promote his business — and he is faithful to weekly blogging. These are all good things, but there needs to be more. The [...]