We are a marketing, writing and creative team who is on a mission to tell your compelling story.

Lori Crock, founder, has 20+ experience in writing, marketing and communication with Fortune 500, 100 companies, small business and non-profits. Written Impact originated at the Dublin Entrepreneurial Center to meet the marketing communication needs of entrepreneurs, small businesses and non-profits. There were no plans for growth; our goal has always been to simply serve our clients well.

With the help of talented Matthew Pasternack, we offer branding, layout, design and animated video services. Recently, we expanded into event planning and marketing with Julie Naporano.

Our team is blessed to work with outstanding creative collaborators in the areas of web technology, video production and photography to expand our marketing and creative service offerings for our clients.

Our goal has always been to listen to you, our clients, and respond professionally and quickly with a personalized approach to help you conquer your marketing challenges. We work with integrity and enjoy building long-term and personal relationships with our clients.

We want to help you move your business to the next level with marketing communication that is carefully tailored for your business ... so let us know how we can help you.

About Us

Meet the Written Impact Team

Lori Crock

Lori Crock
Founder and Writer

Lori is an entrepreneur who is on a mission to serve small business and non-profits by developing creative marketing offerings to meet their needs and budget. Her background is in marketing communication and writing including: technical writing, journalism, marketing, web writing and working with non-profits. Lori is a life-long C-bus gal who enjoys coaching business owners one-to-one on marketing, mentoring writing talent, blogging, using social media, and fitting fitness into her life.

Matt Pasternack

Matt Pasternack
Visual Brand Manager

Matt is determined to bring brands to life through creative visual development in identities, websites, social media design, print and motion graphics. His formal education is in Visual Communication at The Ohio State University, but through his many job experiences and work with Written Impact clients, he has developed an outside-the-box thinking that translates into over-the-top design solutions that deliver marketing value to our clients.

Julie Naporano

Julie Naporano
Events Manager

Julie recently joined Written Impact and she brings nine years of event planning, business and and accounting experience and a passion for pulling together the vision and big picture for non-profits, businesses and individuals. She is looking forward to helping Written Impact clients celebrate their business with creative and engaging events to help them meet their goals. Julie also enjoys travel, participating in sports and coaching volleyball.

A favorite quote:
Live virtuously.
A favorite quote:
Form follows function. Less is more.
A favorite quote:
You must do the thing you think you cannot do.