Meet the Written Impact Team

Lori Crock
Founder and Writer
Lori is an entrepreneur who is on a mission to serve small business and non-profits by developing creative marketing offerings to meet their needs and budget. Her background is in marketing communication and writing including: technical writing, journalism, marketing, web writing and working with non-profits. Lori is a life-long C-bus gal who enjoys coaching business owners one-to-one on marketing, mentoring writing talent, blogging, using social media, and fitting fitness into her life.

Matt Pasternack
Visual Brand Manager
Matt is determined to bring brands to life through creative visual development in identities, websites, social media design, print and motion graphics. His formal education is in Visual Communication at The Ohio State University, but through his many job experiences and work with Written Impact clients, he has developed an outside-the-box thinking that translates into over-the-top design solutions that deliver marketing value to our clients.

Julie Naporano
Events Manager
Julie recently joined Written Impact and she brings nine years of event planning, business and and accounting experience and a passion for pulling together the vision and big picture for non-profits, businesses and individuals. She is looking forward to helping Written Impact clients celebrate their business with creative and engaging events to help them meet their goals. Julie also enjoys travel, participating in sports and coaching volleyball.
Live virtuously.
Form follows function. Less is more.
You must do the thing you think you cannot do.